Cat & Dog Microchip Identification Around 8 million pets end up in shelters annually. Sadly, about 20% of dogs and less than 2% of cats are picked up by their owners. Microchipping your pet will help aid shelter and animal control in finding your pet if it becomes lost. Implanting the microchip in your pet is an easy, relatively painless process. Our team will implant the chip just under the skin between your pet’s shoulder blades. We use a small needle and syringe that will slip the small chip underneath the skin. The chip will stay with your pet for the rest of their life. The chip will contain a phone number and a microchip number, and when the chip is read by a specialty universal reader, this information will be available for them to contact. Schedule Your Pet's Microchipping Appointment Implanting the Microchip The process of implanting the microchip is a quick process (just a few seconds) and is completed in our clinic by our trained veterinary team. At Pinnacle, we work with one of the leaders in high-quality microchips and pet database management, “Pet Key.” Once the chip is implanted in your pet, you will need to register the chip via PetKey.org. This is a vital part of the process to make sure your registration is up-to-date. This is how shelters will try to find you if your pet is found. They will scan the chip, call PetKey and they will provide your contact information to the shelter. You will need to make sure anytime your address and phone number changes that you update PetKey! Please note: *pet microchipping is not GPS based. There is no way to track a pet via GPS from a microchip.